The Unlimited Plan

Adobe Stock

Global Campaign Development | Event Marketing | Video Scripts | Email Marketing | Social & Display Ads

Create without limits.

Adobe Stock Unlimited asked a deceptively difficult question: how do you keep “more” from sounding the same every time you say it? In close collaboration with my CD and ACD, I helped shape a global campaign for a new monthly plan centered on creative freedom, writing across paid media, email, video, Adobe MAX event placements, and a rollout that was translated into nine languages.

I wrote eight scripts across :30 and :15 spots, each designed to convey the breadth of the Adobe Stock library and the creative possibilities of the Unlimited plan. From there, the work moved beyond the screen and into Adobe MAX, where the videos and display ads had to work in motion, in passing, and at scale. We tailored the content to both the physical space of the venue and the natural walking path of attendees, so the message could meet people on their stroll.

This campaign was a masterclass in making sure a throughline has enough spine to carry on. With nearly one thousand assets delivered, nine languages, eight scripts, paid media, email, video, and Adobe MAX placements, there were plenty of chances for the work to splinter. Instead, every piece had to feel like it belonged to the same campaign without simply echoing the piece before it.