Revant Sunglasses

Revant had always helped customers keep their favorite frames in rotation with high-quality replacement lenses. So when the brand launched its own sunglasses, the story had to feel bigger than a product drop but still true to the practical, sustainability-minded brand customers already knew. I led copy across the launch, writing for web, email, product, paid social, display, and video while helping shape the campaign’s balance of weekend-ready lifestyle appeal and a more direct message about recycled materials, reduced waste, and better-built eyewear.

For the email marketing portion of this campaign, we decided to tease the collection one frame at a time, giving each style its own moment before the full launch. I helped develop the rollout strategy and wrote copy that gave each pair a distinct personality while building anticipation for the full drop.

I created copy across the full customer journey, including product storytelling, emails, ads, and on-site messaging. Across each touchpoint, the goal was to make Revant Sunglasses feel like a natural next step for the brand: practical, personality-driven, and rooted in a more responsible way to make eyewear.