Behind the scenes, the work was equal parts structure, translation, and “would creatives at any level understand this?” I helped organize the guide around a more natural learning path, making sure each section built on the one before it and gave users the context they needed before asking them to take action. From there, I refined the copy at both the structural and sentence level: clarifying product language, tightening instructions, smoothing transitions, and cutting anything that distracted from the guide’s real job — helping creatives understand the tools well enough to actually use them.