Ads
I’ve written and collaborated on ad campaigns across most major digital formats, including static, carousel, short-form video, and full-length brand scripts. My role typically spans concepting, scripting, and refining copy to align with platform guidelines, performance goals, and visual direction.
Short-Form Video Ads
This ad was created to highlight the quality of Revant’s replacement lenses in broad comparison to competitors, while staying true to the brand’s voice and personality.
This ad was created to spotlight Revant’s wide range of lenses, using the video’s clocklike pacing to underscore versatility and speak directly to their audience. I drew from the brand guide and audience research, leaning into phrasing and tone inspired by the kinds of shows and storytelling styles their customers already connect with.
Static Ads
This targeted ad copy was created for Revant Optics as part of a static campaign across Meta platforms, supporting an educational push around lens color and polarization. The goal was to prompt customers to think beyond aesthetics and consider how different lens colors enhance performance in specific activities and weather conditions. To support the effectiveness of the ad, I worked within optimized character count limits for both the primary and headline text—guided by performance insights from Revant’s Senior Digital Marketing Lead.
Let’s create something worth clicking on.